Huawei started sales of two smartphones in its highly anticipated Pura 70 series on Thursday

Huawei started sales of two smartphones in its highly anticipated Pura 70 series on Thursday morning, and they sold out rapidly as consumers flocked to order them.

Like the previous Mate 60 series launched last year, the new products offer eye-catching functions and designs.

The Huawei Pura 70 Ultra and Huawei Pura 70 Pro went on sale at 10:08 am on Thursday, and both Huawei Mall and Huawei's official flagship stores on JD.com and Taobao showed that the models sold out soon after the launch.

In a public letter to users, the company said that each person can only reserve one model, and reservations require valid identification documents, including citizen ID cards.

The Pura 70 series is reportedly equipped with Kirin chips and has 5G-level capabilities, according to wallstreet.cn, indicating that Huawei's 5G mobile phones have made a full return.

The Pura 70 series has greatly upgraded camera functions. The new series will also be equipped with HarmonyOS 4.2, supporting BeiDou short message communication and Tiantong-1 satellite calls.

The launch of the new series drew more than 60 million views and 480,000 comments on Sina Weibo as of press time, with many netizens sharing their excitement about the new products' functions and design.

Pricing in China starts at CNY 9,999 ($1,380) for the 16/512GB trim and CNY 10,999($1,520) for the 16GB/1TB version. The device is currently on pre-order and is expected to go on open sale in China later this month. Huawei did not reveal any plans for a global rollout at this time.

Huawei's official Sina Weibo account released a video introducing the Pura 70 series on Monday.

In the video, Huawei Executive Director Richard Yu announced that the Huawei P series has been upgraded to Huawei Pura, starting again with a new attitude.

The new Pura 70 lineup from Huawei comes in four trims with the Pura 70 Ultra being the most impressive of them all. It shares the same core specs as the Pura 70 Pro+ but comes with an exclusive vegan leather back and a mightier camera setup with a 1-inch main sensor with retractable lens and variable aperture.

Huawei added a retractable mechanism to the 50 MP main camera's lens which pops the camera up when in use. The rotating telescopic lens features an intricate motorized structure which Huawei tested for 300,000 cycles of expansion and contraction.

The rear 50-megapixel main camera has a one-inch sensor size, f/1.6-f/4.0 variable aperture, supports telescopicity, and will automatically pop up when shooting. There is a 40-megapixel ultra-wide-angle lens and a 50-megapixel periscope telephoto lens with a large f/2.1 aperture, support for 3.5x optical zoom, and a minimum focus distance of 5cm, which can complete macro photography.

后置 5000 万像素主摄，一英寸传感器尺寸，f/1.6-f/4.0 可变光圈，支持伸缩，拍摄的时候会自动弹出。4000 万像素的超广角镜头，还有一枚 5000 万像素的潜望式长焦镜头，f/2.1 大光圈，支持 3.5 倍光学变焦，支持 5cm 最近对焦距离，可以完成微距拍摄。